Back in January I wrote about my typographical designs where letters do double duty and how I was collaborating with Claude to create poetic/verbal responses to my designs. What started as simple visual puzzles—like “THINK INFINITY” with the shared “IN” (below)—gradually evolved, in collaboration with Claude, into something more integrated and multidimensional.

In essence, I would create typographic designs, and Claude would respond with prose poetry that captured their deeper resonance, some of which I shared in that post. For instance, for the THINK INFINITY Design Claude and I came up with the following:

You think you know infinity? It gets lonely out there.

I’ve now taken this collaboration further by incorporating Claude’s poetic responses directly into the designs themselves. Each piece has become a unified expression where typography and verse work together in visual harmony—the verbal and visual intertwined in one cohesive artifact.

In the case of the THINK INFINITY design, the final result looks like this.

In this process, my role remained focused on identifying word combinations that could evoke deeper meaning, and using Adobe Illustrator to craft (hopefully) aesthetically pleasing designs. Claude continued as my creative partner, sometimes helping brainstorm word pairings, but primarily crafting verbal responses to complement my designs. This wasn’t always seamless—it required nudges, stylistic direction (“make it weird,” “more like a haiku,” “add some snark”), and editorial trimming (Claude can be painfully verbose sometimes).

As a next step, I started putting them together into a set of Keynote slides – adding backgrounds and transitions. In fact, the backgrounds represent yet another layer of collaboration with AI, created, as they were generated, through a dialogue between my own design sensibilities and AI-generated elements from ChatGPT and Adobe Firefly.

Finally, I assembled these integrated designs into a video with accompanying music. Each sequence reveals first the typographic design, then unfolds to include the poetic interpretation—allowing viewers to experience both the visual puzzle and its verbal echo. The background music for the video, titled “Revival,” came from the incomparable Kevin MacLeod, who freely shares his musical genius through his website incompetech.com.

Enjoy “Double Vision: The Creative Dance of Type & AI“—a multimedia exploration of meaning-making at the intersection of human design and artificial intelligence. This is best enjoyed on a tablet or screen with headphones.