I have, for a long time, been interested in the Droste effect – a “specific kind of recursive picture… [in which] an image exhibiting the Droste effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and so on” [from Wikipedia]

The effect gets its name from “the image on the tins and boxes of Droste cocoa powder, one of the main Dutch brands, which displayed a nurse carrying a serving tray with a cup of hot chocolate” which in turn repeats the same image (just in small size) and so on… for ever. In fact when I visited the Netherlands a couple of years ago, I made it a point to pick up a box of Droste cocoa power – just so that I could have a box of my own! This is what the box looks like:

Over the years I have tried to play with this but my attempts have been crude at best – more a function of my limited knowledge of Photoshop than anything else. All this changed last Friday, when I found out about the Droste App for the iPhone/iPad. I bought a copy and spent the weekend playing with it. It has been great fun and below are some images I created. Enjoy.