… Or Why I love the web.

I stumbled upon a piece (Lotus Blossom) by Young-Hae Chang Heavy Industries the other day… and it was like nothing else I had ever seen. At some superficial level it looked like kinetic typography, but both simpler and more complex at the same time. For a while I didn’t know what was going on, but, slowly and surely, I got caught up in the flow of the music and the text, the resonances and dissonances. This was something quite different, and new with a creative and yet uncompromising aesthetic sensibility. Murakami (see here and here) came to mind, for some reason.

Their wikipedia page describes them as being a “Seoul-based Web art group consisting of Marc Voge (U.S.A.) and Young-Hae Chang (Korea).”

In an interview Y-HCHI describe what they do in this manner:

We combine text with jazz to create Flash pieces. It’s a simple technique that shuns interactivity, graphics, photos, illustrations, banners, colors, and all but the Monaco font, and at the same time cuts across the lines separating digital animation, motion graphics, experimental video, i-movies, and e-poetry. To us, though, it’s Web art.

Wow.

Check out Young-Hae Chang Heavy Industries!!