Matt Koehler suggested that my reasoning in a previous post (Google ranking, a self-defeating approach) criticizing his attempt at raising his Google ranking was mistaken.

According to him, providing links to other Koehlers in the world actually helps raise his rankings because he ends up becoming the “one stop” for all Koehler links, thus raising his rankings. Hmmm… I hadn’t quite thought of it that way.

He has been having some impressive success through this, since he ends up pretty consistently on page 2 on a Google search for Koehler. In fact a recent search had him on Page 1 (though it didn’t do the same when he tried it!).

Maybe I need to create a one-stop links page for the Mishra’s in the world!